Digital Publishing Platform

Bauer New Zealand were running 11 editorially led websites that generate revenue from digital ads and sponsored content.

They came to us with a problem of a growing number of websites and different platforms that these websites had been built on. This was causing inefficiencies with technical resourcing and an a high level of repetition required across each site to add features. 

We built a new content publishing platform (affectionately nick named FRODO) to centralise all website content. This multi-tenanted CMS solution was designed to enable module sharing between sites which drastically reduce the quantity of coding required to release a new feature across all brands.

The platform has built in support for all ad unit types which makes it very easy to add and configure an ad to any of the page tempates.

We were able to simplify the hosting arrangements and have a single technology stack using Azure, Docker and Kubernetes to serve all of the various websites.

The Kubernetes cluster has reduced hosting costs by 60% and improved page load speeds by 600%.